Digital marketing has become one of those buzz notions that pop up in numerous newspapers, magazines, radio and TV shows on a daily basis. Perhaps, practically every person on the earth has already faced it in their life at least once in a certain capacity. Being a complex concept by its nature, digital marketing consists of several equally important components. And graphic design is without any doubt among the most vital ones. If you still think that graphic design is like a beautiful wrapping for a candy – a nice thing to have, but not a must – think again.
Sticking to this metaphor, let’s put it so – no matter how great your candy is, but if its design fails to immediately capture the customer’s eye, then the chances are pretty high that they will find out about it. It’s a proven fact that there is a direct correlation between effective and efficient design and business growth. Some marketing experts go so far as to say that relevant graphic design serves as the cornerstone of any brand. If you still are not convinced, let’s have a more detailed look on benefits it can offer in terms of running a high-performance digital marketing campaign.
Building Trust from Start
For many customers, the first journey with a new company starts with its official website. Nowadays it’s as clear as a day that a top-drawer professionally designed website is a must-have for any brand. First of all, the website can be used for so many purposes ranging from making an initial inquiry about the brand, its mission and standards to finding contact information, links to company’s social media pages and placing an online order. If the website is user-friendly, intuitive, informative and at the same time aesthetically appealing from the customer’s perspective, then it will for sure make the most significant contribution to the high level of customer’s trust towards the brand. Put simply, this is an excellent motivation for a potential client to make up their mind in favor of your company.
Distinctness
Regardless of industry, the competition among brands is extremely high. When you think out of the box and create a design of a unique kind and create icon online, it will help you stand out among other companies operating in this area. It might seem much easier, and thus tempting, to follow the bitten track of existing design patterns, however this strategy proves wrong at the end of the day. All efforts you put into developing your own design will be compensated by increased brand recognition and customer loyalty.
Going Below Surface
Easy on the eye graphic design is not only skin deep. Reaching beyond aesthetics, it’s an integral part of a comprehensive product strategy that can tell about its mission and advantages it offers to its target audience. A brand is much more than just a business, rather it’s a communication channel that allows creating a separate culture around a brand with its fans, symbols and messages only insiders can understand. For example, resorting to the green color in abundance together with the symbol of leaf in your design is bound to pass a message to the customer that your brand respects nature and principles of organic production. If you are able to intertwine your brand’s design with the story behind your company then you are destined to succeed.
Evoking Positive Emotions with User
We live in a highly stressful environment, so every positive emotion we receive is more valuable than gold. Professionally and skillfully designed social media page, email or website will provide a great opportunity for the customer to explore every detail of the company and engage with it to the desired extent. If your digital marketing strategy empowered by relevant graphic design means is capable of establishing a meaningful and heartwarming experience for the client, then these positive feelings will be fully associated with your brand and will stay in the customer’s memory for a long time. And we have little doubt that your clients would be willing to experience this emotion over and over again by returning to your company.
Conversion
First and foremost, the ultimate long-term objective of any marketing strategy is to increase a company’s profit. In this regard, the crucial task of digital tools is not only to catch the customer’s eye, but also to ensure a high conversion rate. And yes, relevant and efficient graphic design can be of help here too. Compelling design that resonates with customers’ most current needs and preferences will result in increased leads and boosted sales.
Conclusion
One of the world’s oldest wisdoms teaches us not to put all eggs in one basket, and you’ll hardly find anyone who would question that. Same approach applies to marketing in general, and digital marketing channels in particular. To make it big, you need to diversify your strategy through all means and tools available instead of pinning your hopes on a single one. However, the statistics show that the dominating influence of graphic design will be only rising in the future.
